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By nachiket, February 8, 2010 2:26 pm

When we talked about shifts in class, we usually think of changes in regulation like what happened in 2000 with the switching off of degraded signal feature in GPS systems. This allowed GPS signals to be accurate to less than 12 mts potentially spawning a number of location based services industries (hint for the assignment ?) from (PND: Portable navigation devices used in cars or handheld) to location based gaming systems. But there can be other ones and some of them might have a slow buildup untill there is a tipping point. If you have seen AVATAR, you will be able to visualize the possibilities this is going to throw up. So say we believed that this was truly a shift in what we do, can we think of opportunities arising from this…..

Check out this link on Cnet. http://ces.cnet.com/8301-19167_1-10142957-100.html

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By rawhouser,

So it looks like we’re about half-way to getting groups formed (I have taken the preference numbers off of those who have joined a group or have made a decision to work on a professor’s technology). Thanks to those who have been making the tough decisions on forming groups. Here is what has been reported to me so far. Owen’s group seems to be set. Phase 1-Check and S-MED each potentially have one spot left (although they can go with three people only as well). Four students expressed interest in Dr. Papanikolopoulos. There will likely be two groups based on his technology, so it might be good to form two groups based on complementary skills with those not yet in a group. James is undecided about his group. Dr. Sweet’s group is small right now.

I hope that this helps you make decisions on which group to form.  By the end of class on Tuesday, I hope to be mostly done. Your most important work right now is to make sure that you are in a group that you think you can work with, and that you are setting expectations on how you work together.  You should discuss how you will communicate, when you will meet, etc.

We discuss intellectual property tomorrow (in addition to final group formation steps). Please at least start the tutorials (there are four on the link that I gave in the Readings and discussion). They are interesting and informative.

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By rawhouser, February 6, 2010 7:22 am

This article from the economist discusses whether business processes should be patentable. It has a good discussion of the purposes for patents and whether they actually serve those intended purposes.

http://www.economist.com/sciencetechnology/displayStory.cfm?story_id=15479680

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By Kane0167, February 5, 2010 7:04 am

I’ve contacted Addison Kaasa and Kortikeya Desi about being in the Phase-1Check group, I think we can have one more group member-

If interested, a couple sentences on who you are, what you do and your interest in the venture would be great.

Looking forward to hearing from you guys-

Kane0167@umn.edu

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By owen, February 4, 2010 11:16 pm

Hi Everyone,

Sorry to bother those who are interested in the other groups but I told my potential teammates that I would post on here with some information regarding group formation.

It seems like we have enough interest to put together a group surrounding the audio comparison application. If this appeals to you please send me a message so I can put the final list together.

My email address is: owenimholte@mac.com

For people who are more interested in iPhone/iPad development I would be willing to offer advice around the technical aspects of the platform or any market insight I have.

Thanks!

Owen

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By barne347,

Nathan Barnes

1. Phase OneCheck

2. Dr. Papanikolopolous

3. Dr. Sweet

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By barro118,

Jessica Barros

1. Peter Kane - Phase OneCheck

2. Dr. Papanikolopolous - Computer Science

3. Dr. Sweet - Center for Research and Education Technologies

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By rawhouser, February 2, 2010 4:45 pm

I have posted the projects that have been presented in class on the page “Project Team Selection”. Please log on to the site and post your top three preferences in a comment. You will need to be proactive about searching to find a group. We are not going to assign groups. Once you have a group formed (no more than 4 students), please tell us and we will record this.

I have also posted the reading for Thursday. This reading is particularly important for those who plan to work in a tech startup that is based on technology connected with universities.

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By nachiket,

Hi, with today’s class we complete our first module on value creation and industry analysis. This is an important module as it covers the conceptual overview of value creation and strategy. Industry analysis is an important constituent of most business plans and we have covered it in sufficient depth along with providing research tools to address this question in case industry is not clearly defined. We would like to cover these topics in greater depth but given the constraints in terms of covering other areas, we have to shrink this down to 4 classes. We have tried to give you concise details that will help you as you start thinking about your ventures, however if you have any questions about this feel free to send an email, post a comment on the blog or stop by during office hours.

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By nachiket, January 30, 2010 5:13 pm

If you are interested in reading about how and why powerful incumbent firms fail to define their industry, the article on Marketing Myopia by Levitt is a good one. First published in 1960, it still holds relevance today and here is one written almost 15 years later as a review. But you can see its relevance even today–VOIP changing cable companies to being Content/Internet providers, PC Games changing the landscape leading to and Interactive Entertainment industry instead of Video game, movie, plays etc, and medical devices and drugs converging to form the Life sciences industry instead of the pharmaceutical, device, biologic industries.

http://www.casadogalo.com/marketingmyopia.pdf