Class 2/2
Comments (0) This class we will look at Industry Analysis and go through a checklist for doing Industry Analysis in the Automobile Industry. We will look at how we should define our Industry, whose perspective should we take and how should we analyze the Five Forces in this Industry. Since this is a fairly well known Industry, it is easy to identify suppliers, buyers, rivals and possible new entrants, however I have included a summary of the 2010 Industry report which will serve to highlight a few points. However for many industries we do not have a clear idea for what the Industry structure is or who are the buyers or suppliers. We will have the Business Reference Librarion come and give a presentation on research tools we have to give us this information. This will be useful in the Industry Creation report assignment
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