This week we will start our first module on Industry/Strategy. The first class will focus on giving a conceptual understanding of value creation. For part of the class, we will discuss an academic article that presents a well-reasoned view of how value is created in a simple economy. We will go through some fun short exercises that illustrate when value is created, how much and who appropriates value. Please skim through the article and if you find some sections difficult or confusing, skip them.

Readings:

Brandenburger & Stuart Article