Please send us the report by email in MS Word format so we can edit it and put in comments for future improvement. Use the guidelines mentioned in this post (also in the syllabus) for the report.
1. 12 point font 1 inch margins all sides double spaced
2. 6-7 pages with suitable appendices and references (6-7 pages even for two co-authors on one report)
3. In addition submit the document in the following format (your name (s)_one – two word industry title. docx
4. Use appendix for charts and tables as evidence for the claims mentioned in the report. Do not put random charts that you do not refer to in the report.
5. Use references as evidence for claims made. Use footnotes or any other citation style that allows the reader to go through the key idea easily.
Hope that helps. Good luck with the reports.
For the presentation:
1. Prepare 5-7 slides for your presentation on Tuesday. Answer the main question of each section on each slide.
2. Prepare a 3-5 minute presentation. Use additional slides for support in case there are questions. These might have some tables or additional evidence.
I have posted the slides for the technology and markets module. I apologize there was a glitch in translation for the simulation model so it did not work exactly, but I had written a paper related to this model a year ago and I can share it with you if you are interested. Send me an email and I can send you the paper on pdf.
It clarifies the details of the simulation model in some depth. For those who want the paper on Patenting and timing strategy in the bio-pharmaceutical industry (presented in class) send me an email as well. This paper also has a simulation model of these strategies we discussed in class.
I am excited to read your industry creation presentations next Tuesday. Good Luck
We will discuss the role of technology in business. We will look at what constitutes a dominant design and when does it emerge. We will also see how technologies are systems and whether there are better ways of designing products and organizations to take advantage of the systems view of technology. There are no readings for Tuesday. For Thursday2/25, we will discuss the case on the video game industry. I would like you to think about the following questions as you read the case. We will have a discussion in class on Thursday be prepared:
Q1: Which strategies mentioned in the article influence Technology push, which ones affect customer adoption? Why?
Q2: Does this hold for industries with network effects (demand side scale economies)? Why and Why not?
Q3: What does the case imply for the ongoing standards war between HD DVD and Blu Ray? Who do you think will win and why?
Q4: Are there any tradeoffs when making products backward compatible?
FYI, we have made a few updates to the schedule shown on the syllabus, and have posted an updated version of the syllabus with those changes. The most important are as follows:
2/23 – We will not have the Business Reference Librarian come again. Maybe when most of the groups are further along in their business concepts.
Although most early entrants did not fare well, I enjoyed the exercise and hope you did too. A number of concepts were illustrated in class and we will cover many of these in our next two classes. First movers do not necessarily win. Surprisingly, the team with fewest members won….We will go into more depth about some of these concepts but doing it practically in class is a lot of fun. Here are some pictures. I apologize for the low technology black and white pics….
1. I posted slides from the yesterday under Readings and Discussion/Module – Communication.
2. I added the Industry Creation Report under assignments. The grading rubric that we will use is listed there, along with the pairings. The industry creation signup tab was taken off the webpage.
Next class:
No reading for next class. We will have a quiz on the the first two modules. The final two groups will present their business concepts. We will begin discussion of the Module on Technology and Markets, and have a tinkertoy activity to illustrate this.
Speaking of futurists and future technology trajectories, here is what a few futurists are thinking about in terms of what our world will look like in 20-50 years.
Designed to be an “open-source” learning resource for entrepreneurship. An important part of this course which brings together technology and business school students to turn ideas into viable businesses.
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