Class 2/23 and 2/25
Comments (0) We will discuss the role of technology in business. We will look at what constitutes a dominant design and when does it emerge. We will also see how technologies are systems and whether there are better ways of designing products and organizations to take advantage of the systems view of technology. There are no readings for Tuesday. For Thursday2/25, we will discuss the case on the video game industry. I would like you to think about the following questions as you read the case. We will have a discussion in class on Thursday be prepared:
Q1: Which strategies mentioned in the article influence Technology push, which ones affect customer adoption? Why?
Q2: Does this hold for industries with network effects (demand side scale economies)? Why and Why not?
Q3: What does the case imply for the ongoing standards war between HD DVD and Blu Ray? Who do you think will win and why?
Q4: Are there any tradeoffs when making products backward compatible?
Required Case Reading: Technology Leapfrogging by Melissa Schilling
Slides: Upcoming
Supplementary Materials: IBIS World Report on Video game Consoles (you know where to get it)
Innovators Dilemma (Be backward compatible or move ahead)
