Pawnshops going legit

By , June 30, 2011 2:35 pm

This is an interesting article about brick-and-mortar businesses have been transitioned to the internet. However, what I think is more interesting is the role to try to legitimize the pawn shop industry. It seems to be inherently predatory, at least in my experience (I’ve looked to buy at pawn shops and know people that sell to them). The use of a reality show is an interesting way to build the legitimacy for the entire industry. I wonder if the National Pawnbrokers Association helped to push the reality shows. My family and I love what I’ve seen of Pawn Star. It seems like a good industry association strategy.

http://www.slate.com/id/2296933/

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