Comments (0) We would like to give you some time to work on the feasibility report and presentations. Do you think we should shift the report and presentations to after the Spring Break? We can have a session before the Spring Break on licensing or startups and other strategies to improve appropriation.
Please send us the report by email in MS Word format so we can edit it and put in comments for future improvement. Use the guidelines mentioned in this post (also in the syllabus) for the report.
1. 12 point font 1 inch margins all sides double spaced
2. 6-7 pages with suitable appendices and references (6-7 pages even for two co-authors on one report)
3. In addition submit the document in the following format (your name (s)_one – two word industry title. docx
4. Use appendix for charts and tables as evidence for the claims mentioned in the report. Do not put random charts that you do not refer to in the report.
5. Use references as evidence for claims made. Use footnotes or any other citation style that allows the reader to go through the key idea easily.
Hope that helps. Good luck with the reports.
For the presentation:
1. Prepare 5-7 slides for your presentation on Tuesday. Answer the main question of each section on each slide.
2. Prepare a 3-5 minute presentation. Use additional slides for support in case there are questions. These might have some tables or additional evidence.
I have posted the slides for the technology and markets module. I apologize there was a glitch in translation for the simulation model so it did not work exactly, but I had written a paper related to this model a year ago and I can share it with you if you are interested. Send me an email and I can send you the paper on pdf.
It clarifies the details of the simulation model in some depth. For those who want the paper on Patenting and timing strategy in the bio-pharmaceutical industry (presented in class) send me an email as well. This paper also has a simulation model of these strategies we discussed in class.
I am excited to read your industry creation presentations next Tuesday. Good Luck
We will discuss the role of technology in business. We will look at what constitutes a dominant design and when does it emerge. We will also see how technologies are systems and whether there are better ways of designing products and organizations to take advantage of the systems view of technology. There are no readings for Tuesday. For Thursday2/25, we will discuss the case on the video game industry. I would like you to think about the following questions as you read the case. We will have a discussion in class on Thursday be prepared:
Q1: Which strategies mentioned in the article influence Technology push, which ones affect customer adoption? Why?
Q2: Does this hold for industries with network effects (demand side scale economies)? Why and Why not?
Q3: What does the case imply for the ongoing standards war between HD DVD and Blu Ray? Who do you think will win and why?
Q4: Are there any tradeoffs when making products backward compatible?
Required Case Reading: Technology Leapfrogging by Melissa Schilling
Slides: Upcoming
Supplementary Materials: IBIS World Report on Video game Consoles (you know where to get it)
Innovators Dilemma (Be backward compatible or move ahead)
Although most early entrants did not fare well, I enjoyed the exercise and hope you did too. A number of concepts were illustrated in class and we will cover many of these in our next two classes. First movers do not necessarily win. Surprisingly, the team with fewest members won….We will go into more depth about some of these concepts but doing it practically in class is a lot of fun. Here are some pictures. I apologize for the low technology black and white pics….
Testing stability
Reaching new heights...
A good idea..for the short term?
For those interested in green technologies, government incentives and opportunities in this area. Watch the webcast at the www.kauffman.org
“Spurring Business Startups and Innovation in Clean Technology”
Wednesday, February 24, 2010
2:00 p.m. - 3:30 p.m. EST
To view webcast go to: www.kauffman.org/NGA
Speaking of futurists and future technology trajectories, here is what a few futurists are thinking about in terms of what our world will look like in 20-50 years.
http://mashable.com/2009/08/20/ted-future/
When we talked about shifts in class, we usually think of changes in regulation like what happened in 2000 with the switching off of degraded signal feature in GPS systems. This allowed GPS signals to be accurate to less than 12 mts potentially spawning a number of location based services industries (hint for the assignment ?) from (PND: Portable navigation devices used in cars or handheld) to location based gaming systems. But there can be other ones and some of them might have a slow buildup untill there is a tipping point. If you have seen AVATAR, you will be able to visualize the possibilities this is going to throw up. So say we believed that this was truly a shift in what we do, can we think of opportunities arising from this…..
Check out this link on Cnet. http://ces.cnet.com/8301-19167_1-10142957-100.html
Hi, with today’s class we complete our first module on value creation and industry analysis. This is an important module as it covers the conceptual overview of value creation and strategy. Industry analysis is an important constituent of most business plans and we have covered it in sufficient depth along with providing research tools to address this question in case industry is not clearly defined. We would like to cover these topics in greater depth but given the constraints in terms of covering other areas, we have to shrink this down to 4 classes. We have tried to give you concise details that will help you as you start thinking about your ventures, however if you have any questions about this feel free to send an email, post a comment on the blog or stop by during office hours.
If you are interested in reading about how and why powerful incumbent firms fail to define their industry, the article on Marketing Myopia by Levitt is a good one. First published in 1960, it still holds relevance today and here is one written almost 15 years later as a review. But you can see its relevance even today–VOIP changing cable companies to being Content/Internet providers, PC Games changing the landscape leading to and Interactive Entertainment industry instead of Video game, movie, plays etc, and medical devices and drugs converging to form the Life sciences industry instead of the pharmaceutical, device, biologic industries.
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